Our Brand

The words you choose.

The type you use.

The colors, graphics, and imagery you showcase.

How you communicate supports the underlying theme in the University of Connecticut story. It is what shapes people’s perceptions of us. It is our brand.

As UConn charges forward-engaging new students and faculty, entering new markets, and expanding our overall presence-it is vital that those receiving UConn communications experience one cohesive message, one powerful story.