An official University Logo and Wordmark Policy was recently established and put into effect. The UConn wordmark is the core element in the visual identity system. It is the official logo of the University, and is what is most strongly associated with the UConn brand. In order to be effective, all logo treatments must be consistent and accurate.
As of July 1, 2014, the transition to the institution’s new brand should be complete; please ensure that all print and electronic materials are compliant with University standards.
The words you choose.
The type you use.
The colors, graphics, and imagery you showcase.
How you communicate supports the underlying theme in the University of Connecticut story. It is what shapes people’s perceptions of us. It is our brand.
As UConn charges forward-engaging new students and faculty, entering new markets, and expanding our overall presence-it is vital that those receiving UConn communications experience one cohesive message, one powerful story.