Branded Merchandise

UConn’s Office of Trademark Licensing and Branding ensures correct and legal use of UConn trademarks. Licenses must be obtained for the use of any UConn trademark, image, or photograph used on any product sold to the general public or to campus departments and organizations. In addition, promotional licenses must be obtained by companies or organizations wanting to associate with the University through any use of its trademarks. Outlined below are the policies and procedures for the use of the UConn marks related to the following areas:

Traditional Retail Merchandise

Any company interested in manufacturing product that will be sold to consumers through retail distribution channels (including Internet) must obtain a license through the Collegiate Licensing Company (CLC). All companies must complete the application and the requirements for licensing as outlined by CLC. CLC will communicate all information to the University of Connecticut Office of Trademark Licensing and Branding.

Based on the information provided, the University will determine whether a company will or will not be granted a license. The retail market for collegiate merchandise in general and UConn merchandise specifically has become over-saturated in certain product categories. Therefore, licenses may not be granted to new companies in certain categories.

The basic requirements for licensing include completing the application, providing proof of product liability insurance (amount is based on the product category), signing a license agreement (and authorized manufacturer agreements if needed), signing the labor code agreement, paying the applicable advance, getting all designs and products approved, and reporting royalties on the sale of UConn merchandise.

The University of Connecticut reserves the right to prohibit use of its trademarks with certain issues and products, such as alcohol, tobacco, candidates for public office, and those products that infringe upon another entity’s trademarks or would be considered in poor taste by the general public. The University will not license products that do not meet minimum standards of quality or good taste; are dangerous; or carry high liability risks.

Campus Departments and Student Organizations

Use of a University mark with an organization name implies association with the University. Therefore, only those student organizations that are officially recognized by the Division of Student Affairs and Activities or official campus departments are allowed to use UConn trademarks in conjunction with their organization’s name

.

  1. Any product bearing UConn trademarks or a specific departmental logo must be purchased from licensed manufacturers. Using an officially licensed company to manufacture a product ensures that the company has provided the correct product liability insurance and signed the University’s labor code of conduct agreement. The University has more than 300 licensees nationwide and numerous in-state and locally licensed companies. A list of licensees by product category can be obtained from the Office of Trademark Licensing and Branding.
  2. To ensure consistency in the use of the UConn name and logos, all product designs must be approved by the Office of Trademark Licensing and Branding before production. In most cases, the manufacturer can submit the design for approval on behalf of the organization/department. However, if there are questions concerning the design, the organization’s representative may contact the University licensing department directly.
  3. Recognized student organizations and campus departments may include sponsor names/logos on event promotional items in conjunction with the University marks under the following conditions:
    • The student organization/department’s name must be included to communicate that the relationship is a partnership with a particular group and not an endorsement by the University as a whole.
    • The use of the University marks in conjunction with sponsor names/logos is considered a promotional item whether sold or given away. The royalty rate for promotional items is 10 percent.
    • Based on the scope of the program, a rights fee may be assessed.
  4. In determining exemptions from royalty payment, consideration is given to the mission of the licensing program and the many constituents it serves. Given these criteria, the University is not required to pay royalties to itself for purchases of services or products that are a necessity for faculty and staff to perform their job (e.g., equipment, services, uniforms, educational tools). However, the University attempts to avoid unfair competition with other retailers and service providers and, therefore, does not exempt itself from paying royalties on the purchase of goods that are to be resold to members or to the general public, regardless of the purpose of the sale.

Affiliated Organizations

  1. Any product bearing UConn trademarks must be purchased from licensed manufacturers. Using an officially licensed company to manufacture a product ensures that the company has provided the correct product liability insurance and signed the University’s labor code of conduct agreement. The University has more than 300 licensees nationwide and numerous in-state and locally licensed companies. A list of licensees by product category can be obtained from the Office of Trademark Licensing and Branding.
  2. To ensure consistency in the use of the UConn name and logos, all product designs must be approved by the Office of Trademark Licensing and Branding before production. In most cases, the manufacturer can submit the design for approval on behalf of the organization. However, if there are questions concerning the design, the organization’s representative may contact the University licensing department directly.
  3. Royalties are to be paid on all product that is sold to members or to the general public regardless of the purpose of the sale.

Non-UConn

Use of the University marks by organizations that are not affiliated with the University will be reviewed on a case-by-case basis. Below are the basic guidelines that will be followed:

  1. The University recognizes that there are many groups that support the University, from academics to athletics (e.g., alumni and booster clubs). However, any group wanting to use the University trademarks on a product for its membership or for resale must purchase the product from a current University licensee. By supporting the University’s licensing initiatives, organizations can assist the University by ensuring that any product bearing the University logo is of the highest quality and meets all insurance and contractual requirements. The licensee is responsible for getting the design approved by the Office of Trademark Licensing and Branding and remitting the University’s royalty on the wholesale price of the product.
  2. Businesses may not establish a permanent statue or mural that includes the University trademarks or likeness without written permission from the Office of Trademark Licensing and Branding.
  3. Businesses may use the University trademarks in a non-permanent fixture (e.g., window painting, removable lettering on marquees) supporting a University event.
  4. Businesses or organizations may not use the trademarks of the University in any type of advertisements, on websites or on banners, etc., without written permission from the Office of Trademark Licensing and Branding.
  5. Individuals or organizations may not utilize the University’s trademarks in conjunction with a candidate for political office or policy/legislative issue without written permission from the Office of Trademark Licensing and Branding.
  6. Individuals may not use the University trademarks on a website without written permission from the Office of Trademark Licensing and Branding.
  7. Traditionally, the University does not allow its trademarks to be used in conjunction with not-for-profit organizations.
  8. Businesses may not produce merchandise for resale or give-away that utilizes the University’s trademarks and its name and/or logo without written permission from the Office of Trademark Licensing and Branding.
  9. Businesses may not use the University trademarks to promote their products or services in print advertising, radio, or television without written approval from the Office of Trademark Licensing and Branding.
  10. Licensees or retailers of University merchandise may print their name on the product. However, the logo or name may not be more than 2 ¼ inches by 2 ¼ inches in size. To maintain consistency, this coincides with NCAA rules regarding company branding on uniforms, etc.
  11. Rights fees and royalties for the use of the University trademarks in all instances may be assessed.