Color Palette

The UConn primary color palette includes: navy blue, white, and grey as shown below. A more detailed color guide is also available for your reference.

Navy Blue

Pantone:289

CMYK:100 / 76 / 12 / 70

RGB:0 / 14 / 47

Web:#000E2F

White

Opaque White

CMYK:0 / 0 / 0 / 0

RGB:255 / 255 / 255

Web:#FFFFFF

Grey

Pantone:430

CMYK:33 / 18 / 13 / 40

RGB:124 / 135 / 142

Web:#7c878e

Note: PANTONE and all other Pantone trademarks are the property of Pantone LLC.

When wordmarks are displayed using special print and/or fabrication techniques such as embossing or engraving, colors other than the official colors may be necessary. These colors should be the result of the requirements of the technique and they should be natural, neutral, and compatible with the official identity (e.g., silver, gold, wood grain).

Suggested Complementary Colors

Dark Red

CMYK:0 / 100 / 90 / 30

RGB:138 / 33 / 33

Web:#8A2121

Purple

CMYK:75 / 90 / 0 / 0

RGB:86 / 54 / 128

Web:#563680

Orange Gold

CMYK:7 / 38 / 100 / 0

RGB:206 / 149 / 46

Web:#CE952E

Green

CMYK:35 / 0 / 100 / 30

RGB:124 / 142 / 49

Web:#7C8E31

Teal Blue

CMYK:50 / 8 / 10 / 0

RGB:132 / 179 / 204

Web:#85B3CC

Gold

CMYK:32 / 30 / 74 / 5

RGB:154 / 142 / 87

Web:#9A8E57

UConn Health Color Palette

The UConn Health primary color palette includes navy blue and white, as shown above in the UConn primary color palette. UConn Health also has a complete marketing color palette. Questions regarding the usages of these colors can be directed to brand@uconn.edu.

Download UConn Health color palette.

UConn Blue

CMYK:100 / 76 / 12 / 70

RGB:0 / 14 / 47

Web:#000E2F

Blue

CMYK:100 / 24 / 0 / 65

RGB:0 / 67 / 105

Web:#004369

Teal Grey

CMYK:39 / 0 / 9 / 23

RGB:120 / 175 / 187

Web:#79afba

Bright Teal

CMYK:57 / 0 / 24 / 0

RGB:99 / 199 / 201

Web:#64c7c9

Light Teal

CMYK:39 / 0 / 16 / 0

RGB:151 / 215 / 217

Web:#98d7d8

Yellow

CMYK:0 / 12 / 90 / 0

RGB:255 / 218 / 48

Web:#ffda30

Orange

CMYK:0 / 72 / 100 / 1

RGB:239 / 106 / 33

Web:#ee6921

Red

CMYK:18 / 96 / 92 / 8

RGB:190 / 45 / 45

Web:#be2d2d

Dark Grey

CMYK:54 / 41 / 38 / 4

RGB:126 / 134 / 140

Web:#7e868c

Light Grey

CMYK:26 / 19 / 18 / 0

RGB:189 / 192 / 195

Web:#bdc0c3

Primary Wordmark Color Options

The one-color option for UConn utilizes navy blue, black, or white when used on UConn blue or black. The one-color option for UConn Health utilizes navy blue, black, or white when used on a dark background.

UConn vertical logo in blue
Navy Blue
UConn vertical logo in black
Black
UConn vertical logo in white
White
UConn Health stacked logo
Navy Blue
UConn Health black stacked logo
Black
UConn Health white stacked logo
White

The two-color option includes ‘UCONN’ in navy blue and ‘University of Connecticut’ in grey.

UConn vertical logo in blue and grey
Navy blue and grey

Established and Personalized Wordmark Color Options

The one-color option for UConn utilizes navy blue, black, or white when used on UConn blue or black. The one-color option for UConn Health utilizes navy blue, black, or white when used on a dark background.

The two-color options include navy blue and grey, only as shown below.

UConn Financial Aid Services vertical logo
UConn | University of Connecticut Student Financial Aid Services vertical logo
UConn | University of Connecticut Student Financial Aid Services horizontal logo