Here are some of our favorites tips, tricks and resources:
Need some help and advice as you venture into the world of social media? Check out our Guide to Getting Started. Moz.com also has a great Beginner’s Guide.
Keep Up With Social
Looking for a textbook on social media? It’s hard to find one, because social media changes so quickly. Instead, look to websites, blogs, and experts who keep up with the latest trends and newest platforms. Here are a few of our favorite sites and blogs:
- Social Media for Colleges
- Buffer’s Blog
- Social Media Explorer
- Jeff Bullas’ Blog
- Moz.com’s Blog
Designing for Social
Visual content is the foundation of any good social media account. As a social media manager, it’s important to have some basic image editing and design skills. Here are a few resources and cheat sheets to help you along the way:
- With all of the profile pictures, cover photos, and background graphics you have to create for your social media accounts, it’s hard to keep track of all of the different image dimensions. Here are a couple of cheat sheets:
- Looking for an affordable online tool to create and edit images and graphics? Even if you’re a Photoshop expert, you’ll probably enjoy PicMonkey.
Shorten & Track Your Links
We recommend that you use a URL shortener for all of the links you post on your social media platforms. Here are three reasons why:
- They make your links more manageable and user-friendly.
- They promote sharing because you can fit more links and content in less space. This is especially useful when you’re limited to 140 characters on Twitter. What’s easier to share?
- They track click-through data (e.g. the number of times your link has been clicked), which you can use to inform your content decisions. Is there a pattern to the links that receive the most click-throughs?
Looking for a URL shortener? There are more than 20 available online. Here are a few of our favorites:
Help with Hashtags
Hashtags are one of the best ways to find and reach your target audience on social media. Use them to organize your content or develop a marketing campaign. Here are three of our favorite, free tools:
- Hashtagify.me allows you to search from over 33 million hashtags and find the best ones based on popularity, relationships, languages, influencers, and other metrics.
- TagBoard uses hashtags to search for and collect social media content that is posted to networks like Twitter and Facebook and displays the conversation in a mosaic of user-generated content.
- twtrland provides account metrics, demographics, and information on your influencers. View your top content, get a breakdown of your tweets, and more.