Vehicles

The primary wordmark is the preferred brand element on official UConn service vehicles and buses. In cases where a vehicle needs to be identified for special access privileges, the department name can be added to the wordmark. For authorization to use the wordmark on a vehicle, please contact University Communications.

Cars & Trucks

  • 20-inch wide primary wordmark, along with the department name when relevant, is centered on the door panel.
  • Approved colors are navy blue or white.
  • The department name is in Arial font and is treated in all caps.
UConn and UConn Health vehicle examples

Box Truck

  • 20-inch wide primary wordmark is centered on the door panel. When relevant, the department name is left-justified within the color band.
  • Approved colors are navy blue or white.
  • The height of the color band on the box truck is same height as the wordmark.
  • The department name is in Arial font and is treated in all caps.
Example of a UConn box truck in brand