Video

Multimedia Guidelines

Video is an important and effective communications medium for UConn and one that is utilized across many departments. The following standards are in place to ensure we are all communicating with one voice and that the UConn brand is expressed in a strong, consistent manner.

Font

Font selection for titles and on-screen graphics should adhere to the standards established for print and online materials. In order to maintain brand integrity, one of the following two fonts should be utilized within multimedia productions:

Gotham font example
Gotham Bold
Arial font example
Arial Regular

Lower Thirds

Lower thirds are on-screen graphics used to identify a subject and are typically placed in the bottom half of the screen. For UConn multimedia productions, lower third graphics should appear in white text, utilizing either the Gotham or Arial fonts. They should also be written using upper and lower case letters.

When identifying a subject by their name and title, the lower third graphic should span multiple lines of text. Also, the font used to identify their name should appear in a heavier weight and size than the font used to identify their title.

Example:

Video screen with sample lower-third on top of footage Gotham Medium font for the name and Gotham Light font for the title
Name: Gotham Medium font
Title: Gotham Light font

In the event that the background is too bright to distinguish white text, a navy blue bar may used as a separation element. The color values for the navy blue bar should adhere to the overall brand standards:

Navy Blue

Pantone:289

CMYK:100 / 76 / 12 / 70

RGB:0 / 14 / 47

Web:#000E2F

When compositing a navy blue bar into video, opacity should be set at 80%.

Example:

Video screen with sample lower-third in a blue bar using Gotham Medium font for the name and Gotham Light font for the title

Ending Logo

In order to establish strong brand recognition, UConn videos should conclude with the UConn wordmark or Custom Wordmarks. Custom Wordmarks refer to the established logos that have been created for each of the University’s Schools, Colleges and regional campuses.

UConn Wordmark: Preferred version – white logo on blue background with gradient

End video screen, UConn logo only on blue background

Custom Wordmark: Preferred version – white logo on blue background with gradient

End video screen, UConn school/college logo example on a blue background

If the preferred versions are not appropriate to the material, other background and font colors may be used as long as they adhere to the overall brand standards regarding color.

You can download a 1920 x 1080 .psd file featuring the UConn wordmark with several color and background options, including the preferred version with gradient and lower third sample. This file is designed for use in 1080p video productions, but can be scaled up or down depending on which HD or SD format is used.

Ending Logo with Accompanying Text

In certain scenarios, information such as a URL or hashtag may be used at the end of videos to encourage and direct viewers. This information can be integrated into the video itself or exist on its own screen. If it is coupled with the UConn Wordmark, however, it must adhere to the following guidelines.

Text accompanying the UConn logo at the end of videos must use either the Gotham or Arial fonts. The minimum distance between the text and the UConn wordmark must be equivalent to the height of “U” in the UConn logo. This is to ensure there is no confusion between text you are creating and the established Custom Wordmarks.

End video screen, UConn logo with a sample hashtag in Arial font
Sample hashtag, Arial font
End video screen, UConn logo with a sample URL in Gotham font
Sample URL, Gotham font

The 1920×1080 .psd file featuring the UConn Wordmark also has text samples that can be easily customized and integrated.