Custom Wordmarks

Established

Established wordmarks have been created for each of the University’s Schools, Colleges, and regional campuses. These wordmarks cannot be altered or replicated, but are available in a variety of color options. The protected area and minimum size requirements for established wordmarks are the same as those for the primary wordmark. Full sets of each established wordmark are available for download.

UConn Avery Point vertical wordmark
UConn Avery Point horizontal wordmark
UConn School of Medicine stacked logo
UConn School of Medicine horizontal logo

Personalized

For UConn entities that do not have an established wordmark, a personalized wordmark is appropriate. Student organizations should refer to Student Organization Use of University Wordmarks and Logos for standards specific to their needs. The protected area and minimum size requirements for personalized wordmarks are the same as those for the primary wordmark. This mark allows for one or two levels of information hierarchy, and is available in a variety of color options.

Department or group names used in personalized wordmarks should not extend beyond the width of the primary wordmark; rather, longer names should wrap to multiple lines.

UConn vertical wordmark noting do not extent area
UConn horizontal wordmark with University of Connecticut noting do not extent area
UConn horizontal wordmark noting do not extent area

Departments may choose between their official office name or a shortened version for their personalized wordmark. For example, the Office of Undergraduate Admissions may choose to display its full name or simply “Undergraduate Admissions.” There are multiple options available for each personalized wordmark. University Communications can provide guidance on layouts that best suits individual needs.

One-Level Option

For a one-level option, the department or affiliated group should utilize the primary wordmark as the starting point. The department or group name should be in Arial font, and use all capital letters. To create a personalized wordmark please contact your School or College’s communications/marketing representative or email brand@uconn.edu. For UConn Health personalized wordmarks, please contact Chris Hyers at christopher.hyers@uconn.edu.

UConn Residential Life vertical wordmark with University of Connecticut
UConn Residential Life vertical wordmark

UConn Residential Life horizontal wordmark

UConn Health Public Safety stacked logo
UConn Health Public Safety horizontal logo

One-Level Options

Two-Level Option

Should the department or affiliated group wish to identify with a School, College, or regional campus that has an established wordmark, a two-level option is available. In this case, the department or group should utilize the relevant established wordmark as the starting point. The department or group name should be in Arial font and use all capital letters. To create a personalized wordmark please contact your School or College’s communications/marketing representative or email brand@uconn.edu. For UConn Health personalized wordmarks, please contact Chris Hyers at christopher.hyers@uconn.edu.

UConn Procurement Services, Purchasing stacked wordmark

Two-Level Option