As an institution of higher education, UConn is complex and multi-faceted. The University, while grounded in proud historical tradition, is dynamic and evolving. At this particular time in our history, select attributes and personality traits have been identified to help articulate our brand identity.

Broadly speaking, these essential characteristics help define who we are as an institution:

Cato Laurencin at his office at UConn Health in Farmington

We are optimistic.

A male student in a laser lab at the Physics Building.

We are inquisitive.

Students in orchestra class

We are driven.

Students work on a math problem during class in Laurel Hall

We are smart.

Student teacher in elementary classroom

We are trusted.

Smiling cheerleader outside Gampel Pavilion before a pep rally

We have winning spirit.