Following the guidelines below will help social media managers develop a successful online presence and avoid potential problems.
Social media accounts should only be created for UConn’s Schools, Colleges, and departments. Do not create accounts for events, conferences, or any potentially temporary topics or initiatives. Exceptions may be requested by emailing firstname.lastname@example.org.
All UConn social media accounts should be administered by at least two full-time staff or faculty members. Students may assist with accounts, but should not be the sole administrators/managers.
Before creating a new account, you should seek written approval from the marketing liaison for your School, College, division, or campus.
All accounts created on behalf of the University should begin with ‘UConn’ and be followed with the name of your division, department, etc. For example: UConn School of Engineering, UConn Alumni Association, UConn School of Law. Following this naming convention supports University branding and helps users when they search for our pages and accounts.
Supporting the UConn Brand
If you create a social media site on behalf of the University, use simple graphics that reflect the UConn brand. Our brand standards are outlined at brand.uconn.edu with information on logos, colors, fonts, and more.
The UConn brand should be reflected in your profile pictures, icons, and other imagery. For social media, you are welcome to introduce color:
Social media is all about interaction and engagement. You can’t share content on your social media sites and then ignore the account until it’s time for your next update. When you manage an account for the University, you should regularly check for comments and questions and respond to followers in a timely manner.
Be Careful & Accurate
Take care to check your facts and grammar before you hit ‘share.’ The content that you post is public, so never post anything that you would not be willing to see published or broadcast. If you make a mistake, acknowledge your error and correct it as quickly as possible. Avoid oversimplifying or sensationalizing issues.
Any messages that might be perceived as the ‘voice’ or position of the University should be approved by University Communications.
Policies & Confidentiality
It is important to comply with existing institutional, state, and national policies when managing social media sites. Please consider the policies outlined in the Official Faculty and Staff Handbook and The Student Code.
Do not post confidential information about UConn or members of our community. Use good judgment and follow University policies and federal requirements, such as the Family Educational Rights and Privacy Act (FERPA) and the Health Insurance Portability and Accountability Act (HIPAA).
Know the Terms of Service
Familiarize yourself and abide by the terms of service or community guidelines of the platforms you use. There are rules regarding the use of images and music, promotions, and more. Social media sites can freeze or delete your account with no advance notice if you do not abide by their terms of service.