Video is an important and effective communications medium for UConn and one that is utilized across many departments. The following standards are in place to ensure we are all communicating with one voice and that the UConn brand is expressed in a strong, consistent manner.
Font selection for titles and on-screen graphics should adhere to the standards established for print and online materials. In order to maintain brand integrity, one of the following two fonts should be utilized within multimedia productions:
Lower thirds are on-screen graphics used to identify a subject and are typically placed in the bottom half of the screen. For UConn multimedia productions, lower third graphics should appear in white text, utilizing either the Gotham or Arial fonts. They should also be written using upper and lower case letters.
When identifying a subject by their name and title, the lower third graphic should span multiple lines of text. Also, the font used to identify their name should appear in a heavier weight and size than the font used to identify their title.
In the event that the background is too bright to distinguish white text, a navy blue bar may used as a separation element. The color values for the navy blue bar should adhere to the overall brand standards:
When compositing a navy blue bar into video, opacity should be set at 80%.
In order to establish strong brand recognition, UConn videos should conclude with the UConn wordmark or Custom Wordmarks. Custom Wordmarks refer to the established logos that have been created for each of the University’s Schools, Colleges and regional campuses.
UConn Wordmark: Preferred version – white logo on blue background with gradient
Custom Wordmark: Preferred version – white logo on blue background with gradient
If the preferred versions are not appropriate to the material, other background and font colors may be used as long as they adhere to the overall brand standards regarding color.
You can download a 1920 x 1080 .psd file featuring the UConn wordmark with several color and background options, including the preferred version with gradient and lower third sample. This file is designed for use in 1080p video productions, but can be scaled up or down depending on which HD or SD format is used.
Ending Logo with Accompanying Text
In certain scenarios, information such as a URL or hashtag may be used at the end of videos to encourage and direct viewers. This information can be integrated into the video itself or exist on its own screen. If it is coupled with the UConn Wordmark, however, it must adhere to the following guidelines.
Text accompanying the UConn logo at the end of videos must use either the Gotham or Arial fonts. The minimum distance between the text and the UConn wordmark must be equivalent to the height of “U” in the UConn logo. This is to ensure there is no confusion between text you are creating and the established Custom Wordmarks.
The 1920×1080 .psd file featuring the UConn Wordmark also has text samples that can be easily customized and integrated.