Wordmark and Logos

The UConn wordmark is the core element in the visual identity system. It is the official logo of the University, and is what is most strongly associated with the UConn brand. Custom marks are available so that Schools, Colleges, departments, and University-affiliated groups can distinctly identify themselves, while maintaining a cohesive University brand identity. The oak leaf and Husky Dog logo are also important supplemental expressions of our brand, and we are proud to use these elements to distinguish the University.

Please review the official University Logo and Wordmark Policy prior to utilizing the University’s wordmarks or logos.

Download the official UConn logo tree.

UConn logo tree
UConn oak leaf
husky dog logo

Student organizations should refer to Student Organization Use of University Wordmarks and Logos for standards specific to their needs.