University and School and College Alternative Badges

To better serve the university and its departments in marketing and promotional efforts, alternate badges are offered for promotional items. These badges are not to be used to replace official university logo wordmarks. Badges featuring Wilbur Cross in several design options are available for use by all of the university community. Specific school and college badges featuring the Storrs campus skyline are available for the Schools and Colleges, and departments within those Schools and Colleges.

College of Liberal Arts and Sciences UConn badge

Wilbur Cross UConn badge

Wilbur Cross UConn 1881 badge
Wilbur Cross UConn 1881 badge

These badges are not to be used:

  • As uniforms. Official UConn wordmarks must be used on uniforms.
  • On stationary items. Alternate badges cannot be used as a secondary logo on stationery items.
  • As signage or graphics for offices and departments.
  • As a graphic element on posters, flyers, brochures, or other marketing materials; unless an official wordmark is also displayed.

Acceptable uses:

  • Hats or other accessories that complement uniforms
  • Promotional items
  • Window clings/stickers

Visit the logo download page to download your University or School and College badge.