Out of the Blue
Campaign
Big ideas don’t come from out of thin air.
They come from UConn, in blue and white, and they go on to change the world.
Big ideas come from out of the blue.
Those of us who work, study, and conduct research here at UConn know the effect we have on our communities, our state, and our world. We see it every day. We live it. But we shouldn’t keep it to ourselves.
Out of the Blue celebrates UConn’s academic excellence, groundbreaking research, and commitment to fostering a diverse and inclusive environment. Through compelling storytelling, vibrant visuals, and engaging content, the campaign highlights the University’s role in shaping futures, driving change, and exceeding expectations.
The campaign emphasizes moments of surprise, innovation, and achievement that define UConn’s positive impact on students, faculty, alumni, and communities.
If you’d like to bring the spirit of Out of the Blue into your communications, you’re encouraged to use the campaign’s signature royal blue as an accent color, and the Karmina font in tandem with Gotham. Just as important as the look and feel, though, are the stories you share — stories that reflect UConn’s brand pillars and carry the same sense of unexpectedness, impact, and possibility.
For guidance on using Out of the Blue in advertising or other external-facing marketing, please contact alexa.biron@uconn.edu.