One University. One UConn.
Our brand guidelines reflect our proud history and strength as a top public research university. Since 1881, UConn has left its own indelible mark on every student. As communicators, we strive to strengthen our brand further to reflect our excellence in our community and beyond. This vibrant global community inspires the evolution and growth that makes UConn what it is today.
One University. One UConn.
Our brand guidelines reflect our proud history and strength as a top public research university. Since 1881, UConn has left its own indelible mark on every student. As communicators, we strive to strengthen our brand further to reflect our excellence in our community and beyond. This vibrant global community inspires the evolution and growth that makes UConn what it is today.
Avoid a Logo No-No
What exactly is UConn Blue? What's the difference between the Primary Wordmark, Oak Leaf Symbol, University Seal, and Husky Dog Logo?
As communicators and marketers, our job is to help shape how people think and feel about the University of Connecticut.
A brand is not a logo. A brand is not colors, fonts, or a mascot. A brand is a reputation. And good reputations are hard to earn and easy to lose.
Wordmarks, promotional items, websites, and environmental applications: learn how to use them to support our brand.
Wordmarks, promotional items, websites, and environmental applications: learn how to use them to support our brand.
