Brand Standards

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Brand Standards

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University Policy

An official University Logo and Wordmark Policy was recently established and put into effect. The UConn wordmark is the core element in the visual identity system. It is the official logo of the University, and is what is most strongly associated with the UConn brand. In order to be effective, all logo treatments must be consistent and accurate.

Brand Compliance

As of July 1, 2014, the transition to the institution’s new brand should be complete; please ensure that all print and electronic materials are compliant with University standards.

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E-mail: brand@uconn.edu

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