We Are
UCONN
In today’s competitive academic landscape, effective university branding is crucial, encompassing values, reputation, and identity. It attracts talent, fosters pride, and engages stakeholders deeply. By showcasing strengths and achievements, branding enhances recruitment and drives fundraising. Consistent branding across all channels is vital in shaping perceptions and influencing decisions. Ultimately, investing in university branding is strategic, amplifying impact and shaping a brighter future.
Avoid a Logo
No-No
What exactly is UConn Blue? What’s the difference between the Primary Wordmark, Oak Leaf Symbol, University Seal, and Husky Dog Logo?
As communicators and marketers, our job is to help shape how people think and feel about the University of Connecticut.
A brand is not a logo. A brand is not colors, fonts, or a mascot. A brand is a reputation. And good reputations are hard to earn and easy to lose.
UConn Health
Wordmarks, supportive materials, and environmental applications: learn how to use them to support our brand.
Web
Standards
UConn’s website is one of the primary ways that we communicate our message to the University community and external audiences. It is vital that all UConn websites and pages are consistent in appearance and functionality.
Brand
Training
University Communications brand trainings are a great way to get your team up to speed on the rules and guidelines that serve to ensure units across the University are correctly representing UConn to the world.
