Exterior
Signage & Banners
The University’s Signage Committee is committed to maintaining the integrity of the campus community and UConn’s brand standards while promoting and supporting the communications needs of various campus constituents.
We encourage the use of building interior spaces, such as lobbies and common areas, to achieve awareness communications goals. Those with promotional needs may consider options such as monitor advertising, Student Union tabling, and residence hall bulletin boards. For more information about event promotion, view University Communications’ Event Promotion Guide.
Please note that event-specific exterior banners with a short duration are still considered on a case-by-case basis through the Signage Committee approval process.
Signs
Approved signage including professionally made, designed, and printed signs to promote events will be permitted. These signs should be set up and removed in a timely fashion. Event signs must be taken down after the event has concluded.
Requests to post hand-made, permanent sandwich boards and directional/traffic signs will no longer be permitted.
Permitted Banners
Banners will only be permitted for the following uses, all for finite periods:
- Construction site communications/fencing
- Relocation of service notifications
- Significant institutional events that impact a broad audience such as Homecoming, Open House, Orientation, and Commencement
- Significant speaker, event, or show promotion
Banners for the following uses will no longer be permitted:
- Permanent banners mounted on the outside of buildings to promote a school or college
- Permanent banners mounted on the outside of buildings to promote programs such as learning communities, internal spaces, lobbies, etc.
Pole Banners
Banners displayed on light poles or around the UConn Storrs and regional campuses are an important extension of environmental branding efforts that enhance our visual identity and create a sense of UConn pride.
Institutional Banners:
Institutional banners prominently display our most recognizable brand identifiers, the UConn wordmark and the Husky Dog logo. These banners are designed for long-term display and are featured in key locations on our campuses.
Event/Celebration Banners:
Event banners are specific to a single event or celebration and will typically be displayed for a limited duration in approved locations. The placement and duration of event banners are subject to approval by University Communications.
