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Brand Standards

Navy Blue

PANTONE: 289
CMYK: 100 / 76 / 12 / 70
RGB: 0 / 14 / 47
WEB: #000E2F

White

OPAQUE WHITE
CMYK: 0 / 0 / 0 / 0
RGB: 255 / 255 / 255
WEB: #FFFFFF

Grey

PANTONE: 430
CMYK: 33 / 18 / 13 / 40
RGB: 124 / 135 / 142
WEB: #7C878E

Note: PANTONE and all other Pantone trademarks are the property of Pantone LLC.

When wordmarks are displayed using special print and/or fabrication techniques such as embossing or engraving, colors other than the official colors may be necessary. These colors should be the result of the requirements of the technique and they should be natural, neutral, and compatible with the official identity (e.g., silver, gold, wood grain).

UConn Health Color Palette

Navy Blue

CMYK: 100 / 76 / 12 / 70
RGB: 0 / 14 / 47
WEB: #000E2F

Blue

CMYK: 100 / 24 / 0 / 65
RGB: 0 / 67 / 105
WEB: #004369

Teal Grey

CMYK: 39 / 0 / 9 / 23
RGB: 120 / 175 / 187
WEB: #79AFBA

Bright Teal

CMYK: 57 / 0 / 24 / 0
RGB: 99 / 199 / 201
WEB: #64C7C9

Light Teal

CMYK: 39 / 0 / 16 / 0
RGB: 151 / 215 / 217
WEB: #98D7D8

Yellow

CMYK: 0 / 12 / 90 / 0
RGB: 255 / 218 / 48
WEB: #FFDA30

Orange

CMYK: 0 / 72 / 100 / 1
RGB: 239 / 106 / 33
WEB: #EE6921

Red

CMYK: 18 / 96 / 92 / 8
RGB: 190 / 45 / 45
WEB: #BE2D2D

Dark Grey

CMYK: 54 / 41 / 38 / 4
RGB: 126 / 134 / 140
WEB: #7E868C

Light Grey

CMYK: 26 / 19 / 18 / 0
RGB: 189 / 192 / 195
WEB: #BDC0C3

Primary Wordmark Color Options

The one-color option for UConn utilizes navy blue, black, or white when used on navy blue or black. The one-color option for UConn Health utilizes navy blue, black, or white when used on a dark background.

UConn blue logo

Navy Blue

UConn black logo

Black

UConn white logo

White

UConn Health blue logo

Navy Blue

UConn Health black logo

Black

UConn Health white logo

White

The two-color option includes ‘UCONN’ in navy blue and ‘University of Connecticut’ in grey.

UConn blue and grey logo stacked

Navy Blue and Grey

Custom Wordmark Color Options

The one-color option for UConn utilizes navy blue, black, or white when used on navy blue or black. The one-color option for UConn Health utilizes navy blue, black, or white when used on a dark background.

The two-color option includes ‘UCONN’ in navy blue and ‘University of Connecticut’ in grey.

UConn Student Financial Aid Services stacked logo
UConn Student Financial Aid Services stacked logo
UConn Student Financial Aid Services horizontal logo