Protected Area

The protected area around the wordmark is imperative and ensures that no other type, graphic elements, or slogan interfere with the clarity and integrity of our logo. 

X should always equal the height of the “U” in “UCONN.” Type should never be so close to the wordmark that a layout is likely to be confused with a custom wordmark. 

Visual example of safe space around the UConn wordmark, which is the height of the "U" on all four sides.

Minimum Size

To ensure legibility, the wordmark must not appear smaller than the following dimensions:

  • Print: 1 inch wide
  • Digital: 75 pixels wide
  • Limited Imprint Area: .5 inch wide

We prefer even larger sizing whenever possible.


Colors

The UConn primary color palette includes navy blue, white, and grey, as shown below. 

The one-color option for UConn wordmarks utilizes either navy blue or black. White wordmarks are available for use on a navy blue or black background. The one-color option for UConn Health utilizes navy blue or black, or white when used on a dark background. 

The two-color option includes ‘UCONN’ in navy blue and ‘University of Connecticut’ in grey. 

Navy Blue 

PANTONE: 289 
CMYK: 100 / 76 / 12 / 70 
RGB: 0 / 14 / 47 
WEB: #000E2F 

White 

OPAQUE WHITE 
CMYK: 0 / 0 / 0 / 0 
RGB: 255 / 255 / 255 
WEB: #FFFFFF 

Grey 

PANTONE: 430 
CMYK: 33 / 18 / 13 / 40 
RGB: 124 / 135 / 142 
WEB: #7C878E 

Royal Blue 

PANTONE: 2728 
CMYK: 100 / 76 / 0 / 0 
RGB: 1 / 62 / 205 
WEB: #013ECD 

Note: PANTONE and all other Pantone trademarks are the property of Pantone LLC.

Make sure your text is easy to read and meets contrast ratio standards

Color combinations for digital text display must meet a contrast ratio of at least 4.5:1 in order to be compliant with the University’s IT Accessibility standards. Use contrast checkers to ensure your digital text meets contrast ratio guidelines. Which UConn colors are safe to use with each other, check out our UConn accessible color combinations.


Fonts

The unique and custom typeface designed for the UConn primary / level one wordmark is used by the University, UConn Athletics, and UConn Health. When used as part of the Brand Identity System, the words ‘UCONN,’ ‘Huskies,’ and ‘University of Connecticut’ appear in University of Connecticut Extended. In these cases, the font is considered a graphic as opposed to type. 

University of Connecticut Extended may not be used as a typeface on its own, nor may individual letters be used in artwork or for any other graphic element. Questions regarding the usage of the University of Connecticut Extended typeface may be directed to brand@uconn.edu

Gotham and Proxima Nova

Gotham and Proxima Nova font family is used on institutional communications, but is not mandated. They are great fonts, with a variety of weights and are great to use for both headings and body text. The Gotham font family (and all the styles within the family) is a paid font that the University does not license and must be purchased by individual departments. Proxima Nova is available as part of the Adobe Creative Cloud and Adobe Fonts.

Gotham font family example
Proxima Nova font family example
  • Headings
  • Body text
  • Callouts
  • Captions
  • Fact/Rankings

Karmina

Karmina font family is used on institutional communications, but is not mandated. This family has font weights of regular and bold and is good to use for both headings and body text. Karmina is available as part of the Adobe Creative Cloud and Adobe Fonts. A comparable web font alternative for Karmina is PT Serif.

Karmina font family example
  • Headings
  • Body text
  • Pull quotes

Incorrect Uses

The examples below apply to all wordmarks and graphical elements throughout the institution.

The UConn Wordmark

UConn wordmark with University of Connecticut in incorrect font

DO NOT change the font or add type to the wordmark.

UConn wordmark stretched vertically

DO NOT stretch or distort the wordmark.

UConn wordmark that has had positioning of words changed.

DO NOT change position of any elements of the wordmark.

UConn wordmark with colors changed from the standard

DO NOT alter the color of any part of the wordmark

UConn wordmark on a busy patterned background

DO NOT use the wordmark on a distracting backgrounds or colors outside the UConn color palette unless otherwise approved.

UConn wordmark placed in a tight restricting box.

DO NOT frame the wordmark in a restricting box.


The UConn Wordmark Usage on Sponsorship

Example of good use of multiple UConn sponsors for an event.

DO use the UConn wordmark and list out the UConn sponsor departments.

An example of UConn wordmark in conjunction with outside sponsors using safe space.

DO use the UConn wordmark in conjunction with outside sponsors.

Example of repeated UConn wordmarks for multiple department sponsors, this is a no.

DO NOT use the UConn customize wordmark for sponsorship with multiple departments.