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Brand Standards

Guide to Names at UConn Health

Use This, Instead of That
UConn Health
Note: UConn is never written in all caps, except in the logo, or "wordmark"
UCONN Health, University of Connecticut Health Center, UConn Health Center, University of Connecticut Health, UCHC, UCH, The Health Center
UConn John Dempsey Hospital
University Tower
Hospital Entrance, Hospital Lobby
B Level, G Level, M Level
Procedures Center
Surgery Suite, Chase Surgical Waiting Room
John Dempsey Hospital, JDH
New Hospital Tower, NHT, UT
Main Hospital Entrance, Main Hospital Lobby
Basement, Ground, Main or Mezzanine
Procedure (no s) Center
Main Building, Main Entrance, Main Lobby
Connecticut Tower
Academic Entrance, Academic Lobby
(Main Building includes Connecticut Tower, academic area, clinic area, and research labs)
Hospital Entrance, Hospital Lobby
Old Hospital Tower,
Buildings A, C, E, H, and L
Outpatient Pavilion Ambulatory Care Center, ACC, OP, OPP
UConn Musculoskeletal Institute Medical Arts and Research Building, New England Musculoskeletal Institute, MARB, NEMSI
UConn Health Surgery Center Farmington Surgery Center, The Surgery Center, FSC, Surgery, Surgery Suite