Big, world-changing ideas don’t come from out of thin air. They come from years of research and exploration, countless hours and collaborations and efforts. They come from asking new questions and discovering new answers. They come from UConn, in blue and white, and they go on to change the world. 

This lofty statement comes from a year of in-depth research. Our agency partners held qualitative interviews and focus groups, and conducted quantitative surveys with thousands of people, including university leadership, faculty, regional directors, high-value donors, the Board of Trustees, alumni, college-bound high school students, parents of prospective students, Connecticut businesses and the general public.  

The result of this research confirmed what we already knew: UConn ignites the chain reactions that lead from idea to innovation. Still, it’s nice to be reminded. You should be proud.