Editorial Guidelines

Many UConn departments produce marketing materials and publications, and so it is important that messaging be cohesive in order to reinforce the UConn brand. Following the UConn Editorial Guidelines helps the University communicate to the public in a consistent and professional way.

Academic Degrees

  • Abbreviations for academic degrees should not include periods (Exceptions: Ph.D., Pharm.D.)
  • When spelling out academic degrees, use lowercase and an apostrophe (Example: bachelor’s degree)

Alumni

  • Alumni is a Latin noun, so the ending changes according to gender and singular/plural: alumnus (singular, male); alumna (singular, female); alumni (plural, male or both genders); alumnae (plural, female). When in doubt, use the abbreviation “alum” or “alums.”

Acronyms/Abbreviations

Acronyms for Schools/Colleges that award undergraduate degrees should appear as follows:

  • College of Agriculture, Health and Natural Resources – CAHNR
  • School of Engineering – ENG
  • College of Liberal Arts and Sciences – CLAS
  • School of Fine Arts – SFA
  • Neag School of Education* – ED
  • School of Nursing – NUR
  • Ratcliffe Hicks School of Agriculture – RHSA
  • School of Pharmacy – PHR
  • School of Business – BUS
  • School of Social Work – SSW
  • *Neag School of Education: Neag is not an acronym and should not appear as NEAG.

Other/Former Schools and Colleges:

  • Center for Continuing Studies – BGS
  • School of Allied Health – SAH
  • School of Family Studies – SFS

Abbreviations for graduate and professional degrees should appear as follows:

  • Master of Arts – MA
  • Master of Science – MS
  • Master of Dental Science – MDS
  • Master of Business Administration – MBA
  • Master of Fine Arts – MFA
  • Master of Music – MM
  • Master of Public Affairs – MPA
  • Master of Public Health – MPH
  • Master of Science in Physical Therapy – MSPT
  • Master of Social Work – MSW
  • Doctor of Dental Medicine – DMD
  • Doctor of Medicine – MD
  • Doctor of Musical Arts – DMA
  • Doctor of Nursing Practice – DNP
  • Doctor of Pharmacy – Pharm.D.
  • Doctor of Philosophy – Ph.D.
  • Doctor of Physical Therapy – DPT
  • Juris Doctor – JD
  • Sixth-Year Certificate – 6th Year

Caps

  • When used in written format, as opposed to as a wordmark, UConn should appear as UConn, not UCONN. UCONN is only capitalized in the wordmark system
  • When used in written format, as opposed to as a wordmark, Neag School of Education should appear as Neag, not NEAG. NEAG is only capitalized in the wordmark system
  • Do not capitalize campus (Example: “UConn’s Greater Hartford campus”)
  • See “School/College,” and “Academic Degrees” sections.

Centers and Institutes

For the formal names of the University’s and UConn Health’s recognized centers and institutes, refer to the following webpages for the most current lists:

Degrees and Majors

For the most current list of UConn’s academic degrees, majors, and minors, please refer to the following resources, which are posted online around the start of each academic year:

Regional Campuses

Refer to regional campuses by their location (Example: “at the Stamford campus” not “at the regional campus located in Stamford”)

School/College

Capitalize “School” and “College” when referring to one of UConn’s 14 academic Schools/Colleges (Example: “…says Brid Grant, dean of the School of Fine Arts.”)

  • When a shortened form of a UConn School/College is used on second reference, capitalize the word “School” or “College” (Example: Philanthropists Raymond and Beverly Sackler have made a $100,000 gift to augment the music composition prize bearing their name in the School of Fine Arts. The Raymond and Beverly Sackler Music Composition Fund has brought international acclaim to the School.)
  • Refer to the most complete and up to date list of UConn’s Schools and Colleges
  • Department, Division, School, and College references:
    • For departments, divisions, schools, and colleges within UConn, use uppercase when referring to the formal name (Examples: “the School of Law,” “the Department of Ecology and Evolutionary Biology,” “the Division of Athletics”)
    • Use lowercase in other instances, except for words that are proper nouns or adjectives (Examples: “the English department,” “UConn’s linguistics department”)

Titles

The prefix Dr. should only be used when referring to medical doctors. Do not use Dr. when referring to faculty members or administration.

URLs

Wordmark Usage

See “Caps” section.