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Brand Standards


UConn Photo Database

One component of the UConn brand is photography that captures the essence of UConn pride. When selecting photography, consider utilizing high-definition shots that showcase our proud history and strength as a top public research university. Some examples are below for your reference; these and other University photographs can be downloaded from Media Share.

Merlin Training Resources

Image and Icon Resources

A few suggestions for image and icon resource websites:

Metadata Guidelines

Photographic metadata is information stored in the image files that allow users to sort and find images. Information such as the file name, date the image was taken, and keywords can make photographs much easier to find.

File Name

The most basic element of an image's metadata is the file name. Filenames can store a surprising amount of information by following a simple naming convention. UConn's file name convention consist of four parts:


Embedded Metadata

Embedded metadata is information that is included with the file and is then searchable in Media Share. In addition to information from the camera such as shutter speed, aperture, and sometime GPS coordinates, photographers can add information in photo editing software to make their images easier to find in Media Share.

Some metadata fields are mandatory when uploading assets into Media Share. Please note, if you add metadata in photo editing software, any fields left blank in the Merlin upload form will default to the existing metadata in the file. Likewise, any fields that are filled in will overwrite the metadata in the file.

These are the metadata fields that are mapped to fields in Merlin:


aerial of UConn storrs campus
UConn law school campus
Jonathan statue
UConn convocation 2019
Dr. Kwame S. Amankwah, Chief of Vascular and Endovascular Surgery performing a bypass surgery
The entrance to UConn John Dempsey Hospital
Students in class
Students riding their bikes along Fairfield Way
Students conducting a physics experiment
Feifei Yang, Diego Cerrai, in the background while Joe Favata using an instrument at the IPB
Asian nite UConn
Compass; Uconn; University of Connecticut; education