Skip Navigation
Brand Standards

Trademark Licensing and Branding

UConn’s Office of Trademark Licensing and Branding serves four primary purposes:

  • Promotes UConn through licensed products and other licensing arrangements.
  • Preserves UConn’s history by protecting historically significant and important trademarks.
  • Protects UConn’s image and reputation through trademark usage and ensures that the only entities using our trademarks for commercial purposes have the legal right to do so.
  • Profits from the sale of officially licensed merchandise and other licensing agreements, which funds various athletic and academic programs.
Sweatshirt front example
Sweatshirt back example

Resources for Vendors

Becoming an Officially Licensed Vendor

There are three phases to becoming a licensed vendor.

PHASE I: Complete and submit the Learfield/IMG College Licensing Application.

PHASE II: Submit designs and/or samples incorporating the marks of the institution; obtain product liability insurance; purchase Learfield/IMG College Licensing holograms per the labeling requirements; complete product specification sheets; and complete Authorized Manufacturer’s Agreement (if applicable).

PHASE III: Execute the Learfield/IMG College Licensing Standard Retail Product License Agreement and the Learfield/IMG College Licensing Special Agreement regarding Labor Codes of Conduct; provide factory site disclosure, and pay all advance and administrative fees.

Branded Merchandise

UConn’s Office of Trademark Licensing and Branding ensures correct and legal use of UConn trademarks. Licenses must be obtained for the use of any UConn trademark, image, or photograph used on any product sold to the general public or to campus departments and organizations. In addition, promotional licenses must be obtained by companies or organizations wanting to associate with the University through any use of its trademarks. Outlined below are the policies and procedures for the use of the UConn marks related to the following areas: