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Brand Standards

Staff Apparel and Lab Coats

The primary wordmark is the preferred brand element on official apparel worn by University and UConn Health employees, such as department t-shirts, polo shirts, uniforms, etc. When creating this type of employee apparel, the wordmark must appear on the item if it is being used to represent the institution. Please ensure that color, minimum size, and safe space requirements are met. For review of items that use the wordmark on employee apparel, please contact University Communications.

Laboratory Coats

The UConn Health wordmark is the standard on all laboratory coats. The wordmark is located above the pocket on the left. The UConn Health patch is optional and can be applied to the left sleeve.*

There are up to three lines of personalization available on the right side of the coat:

  • Line 1: NAME AND DEGREE**
  • Line 2: Specialty***
  • Line 3 (Optional): Subspecialty or Department

*Lab coats must be purchased through HuskyBuy. Orders incur a $6.00 per coat cost for the patch; $10.00 shipping cost for 2 coats or less per order; no charge for shipping orders of 3 coats or more.

**Limit of two degrees. In all cases, consider what degree provides the most clarity from a patient's perspective.

***Only Dean, Chair, and Chief titles are allowed on lab coats and placed on line 2.

Lab coat example for UConn Health