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Brand Standards

Custom Wordmarks

Established Wordmarks

School, Colleges, Regional Campuses Wordmarks, and UConn Health Clinicals

The University’s schools, colleges, regional campuses, and UConn Health clinicals are the next tier in the UConn wordmark system. These wordmarks cannot be altered or replicated, but are available in a variety of color options. The protected area and minimum size requirements for established wordmarks are the same as those for the primary wordmark. Full sets of each established wordmark are available for download.

UConn Avery Point logo
UConn Avery Point
UConn School of Medicine
UConn School of Medicine
UConn Health Orthopedics and Sports Medicine logo
UConn Health Orthopedics and Sports Medicine logo

For information on usage, please visit wordmark and logo usages.

Personalized Wordmarks

For UConn entities that are not a school, college, regional campus, or UConn Health clinical, a personalized wordmark is appropriate. These marks allows for one or two levels of information hierarchy, and is available in a variety of color options. The protected area and minimum size requirements for personalized wordmarks are the same as those for the primary wordmark.

Department or group names used in personalized wordmarks should not extend beyond the width of the primary wordmark; rather, longer names should wrap to multiple lines.

Departments may choose between their official office name or a shortened version for their personalized wordmark. There are multiple options available for each personalized wordmark. University Communications can provide guidance on layouts that best suits individual needs.

For information on usage, please visit wordmark and logo usages.

UConn community outreach logo
UConn Community Outreach logo

Student organizations should refer to Student Organization Use of University Wordmarks and Logos for standards specific to their needs.