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Brand Standards

Purchasing Apparel & Promotional Items

RSOs will purchase items through licensed vendors of the University.

  • As of July 1, 2022, when using USG funds, RSOs must order through John Michael Associates (JMA) - 860-666-1414 x1115 |
  • If the RSO is using their personal/club funds, an updated list of licensed vendors can be requested by emailing or

Club Sports’ teams are required to purchase uniforms and apparel through BSN Sports.
BSN Sports -

RSOs will purchase items manufactured by vendors who exercise appropriate corporate social responsibility. JMA, BSN, and all licensed vendors have been vetted and exercise appropriate corporate social responsibility.

  • More information about the University’s Corporate Social Responsibility initiative can be found here:


  • All promotional and apparel items being sold as fundraiser must be purchased through JMA or a licensed vendor.
  • All fundraisers should be conducted by taking orders first and then purchasing, not purchasing in bulk and selling.

UConn Guidelines for Logo Design Contests

Registered Student Organizations
Student organizations looking to run a logo design contest that will include any UConn trademarked names should submit an outline of their organization’s plan prior to running the contest.

  • Trademarked Names:
    • UConn
    • Connecticut
    • University of Connecticut
    • Huskies
    • UConn Huskies
    • WHUS
    • Daily Campus
    • Connecticut Huskies
    • ‘Students Today, Huskies Forever’
    • Nutmeg
    • Basketball Capitol of the World
  • When running the contest, keep in mind the following branding regulations:
    • Custom student organization logos cannot use any design elements from current or past UConn logos or wordmarks (including Husky Pride designs and the oak leaf symbol).
    • Use of the Husky Dog logo (old or new) is not permitted.
    • Logos may not include designs that try to mimic or create new husky dog designs.
    • Use of the Official University Seal is not permitted.
  • Please submit outlines to and
  • Logo contests can be denied or changed at the discretion of University Communications.
  • All final logos need to be approved by University Communications prior to them being implemented.
    • Once the student organization’s logo contest has been approved and submissions come in and logos are chosen, the organization must email and for final approval of the logo.


University Departments
All Department logos should be designed through University Communications design services. Please reach out to


Questions regarding branding and apparel usage for Registered Student Organizations, please email or