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Brand Standards

Protected Area & Minimum Size

The protected area around the wordmark is imperative, and ensures that no other type or graphic elements interfere with its clarity and integrity.

  • The wordmark should never be reproduced smaller than one inch wide, or an equal pixel size to the resolution you are working in when used for web.
  • X should always equal the height of the “U” in “UCONN.” However, type should not be close enough to the wordmark to create confusion with custom wordmarks.

Protected Area

UConn X height
UConn Health X height

Minimum Size

UConn one inch minimum
UConn Health one inch minimum

Oak Leaf Symbol Usage

  • The oak leaf can be displayed in navy blue or black. When displayed using special print and/or fabrication techniques such as embossing or engraving, colors other than the official colors may be necessary. These colors should be the result of the requirements of the technique and they should be natural, neutral, and compatible with the official identity (e.g., silver, gold, wood grain).
  • When used as an identifying mark, to ensure clarity and integrity of the symbol, it is imperative that no other graphic elements violate the protected area of 1/2 the height of the oak leaf. The oak leaf symbol should never be smaller than 3/8 of an inch.
  • The oak leaf should not be used in close enough proximity to the wordmark to compromise the integrity of either element or create confusion about appropriate display of the wordmark.
  • The oak leaf may not be used as a secondary logo on University stationery.
  • Student organizations should refer to Student Organization Use of University Wordmarks and Logos for standards specific to their needs.
Oak Leaf
Oak Leaf
Oak Leaf minimum size

University and UConn Health Seal Usage

  • The seal can be displayed in navy blue or black. When the seal is displayed using special print and/or fabrication techniques such as embossing or engraving, colors other than the official colors may be necessary. These colors should be the result of the requirements of the technique and they should be natural, neutral and compatible with the official identity (e.g., silver, gold, wood grain).
  • To ensure clarity and integrity of the seal, it is imperative that no other graphic elements violate the protected area. All words and images used in proximity to the seal should be placed no closer than the distance equal to the width of its circular band.
  • Also, to ensure legibility, the seal should never be smaller than the minimum size of 3/4 of an inch.
UConn Seal
UConn Seal
UConn Seal minimum size
UConn Health seal
UConn Health seal
UConn Health seal minimum size

Husky Pride Logo Usage

The Pride logos are meant to be used as created with no editing or alteration. The various versions are available for download.

The logo may be used as an accent mark on promotional products, apparel, or signage. Those usages must be approved by the Office of Trademark Licensing and Branding.

  • The Husky Dog may not be removed from any Pride Logo and used on its own.
  • The Pride logos can be used in full color, navy, black, or with knock-out text.
  • If the product using the Pride logo is for a group or club fundraiser, a UConn-licensed vendor of collegiate products must be used.
  • If the product using the Pride logo is for an event, only approved sponsors of the UConn Division of Athletics may appear in words or logo on the product. If the event has non-Division of Athletics sponsors, the product may not use the pride logo.
  • All product designs using the Pride logos must be reviewed by the Office of Trademark Licensing and Branding.

For more information on use of the pride logos or information on UConn-licensed vendors of collegiate product, please contact Kyle Muncy at kyle.muncy@uconn.edu.

Students Today. Huskies Forever. logo
Husky Pride logo horizontal