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Brand Standards

Level One

Primary Wordmark

There are three interchangeable primary/level one wordmarks, including vertical and horizontal arrangements, that are available in a variety of color options. The primary/level one wordmark is available for download.

UConn logo
UConn University of Connecticut logo
UConn horizontal logo

UConn Health leverages the UConn brand to extend our strong and powerful identity across the institution.

There are two primary arrangements, vertical and horizontal. The vertical arrangement is preferred. The use of the horizontal arrangement is available only for limited use and upon review. Requests can be sent to Sheryl Rosen at or

UConn Health logo vertical arrangment
UConn Health horizontal arrangement

For information on usage, please visit wordmark and logo usages.