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Brand Standards

University and School and College Alternative Badges

To better serve the University and its departments in marketing and promotional efforts, alternate badges are offered for promotional items. These badges are not to be used to replace official university logo wordmarks. Badges featuring Wilbur Cross in several design options are available for use by all of the university community. Specific school and college badges featuring the Storrs campus skyline are available for the Schools and Colleges, and departments within those Schools and Colleges. The alternative badges are available for download.

For information on usage, please visit wordmark and logo usages.

CLAS UConn badge
UConn Wilbur Cross badge
UConn Wilbur Cross badge
UConn Wilbur Cross badge