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Brand Standards

UConn Nation

UConn Nation is the sense of belonging among people connected to the University of Connecticut. It is, in essence, the official "nationality" of students, alumni, donors, faculty, staff, legislators, residents, and fans of the state's flagship University. It is a status not tied to a specific geographic location, but rather to a community of people. Faculty, staff, and students are encouraged to connect in cultivating support for UConn Nation.

One way to do this is by utilizing the UConn Nation badge. This graphical treatment which can be modified and used on outreach materials if desired. The official University brand standards still apply, and so groups can't create a lockup with the UConn Nation artwork and the UConn logo. Both the white and blue versions of the badge are available for download. Contact University Communications for more information.

UConn Nation badge white
UConn Nation badge blue


UConn Nation construction banners
Jonathan the husky mascot wearing UConn Nation swag
Mens soccer team waiting to board a shuttle bus along Fairfield Way
UConn Nation pole banners