The primary wordmark is the preferred brand element on official UConn service vehicles and buses. In cases where a vehicle needs to be identified for special access privileges, the department name can be added to the wordmark. For authorization to use the wordmark on a vehicle, please contact University Communications.
Cars & Trucks
- 20-inch wide primary wordmark is centered on the door panel. When relevant, the department name is left-justified within the color band.
- Approved colors are navy blue or white.
- The height of the color band on the box truck is same height as the wordmark.
- The department name is in Arial font and is treated in all caps.