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Brand Standards


The primary wordmark is the preferred brand element on official UConn service vehicles and buses. In cases where a vehicle needs to be identified for special access privileges, the department name can be added to the wordmark. For authorization to use the wordmark on a vehicle, please contact University Communications.

Cars & Trucks

UConn vehicle examples

Box Truck

  • 20-inch wide primary wordmark is centered on the door panel. When relevant, the department name is left-justified within the color band.
  • Approved colors are navy blue or white.
  • The height of the color band on the box truck is same height as the wordmark.
UConn box truck vehicle examples