Co-Branding
UConn is an active participant in our state, region, and beyond, often collaborating with other entities to drive broader goals. As such, there is a common need for partnerships and joint ventures (both internal and external) to visually communicate these collaborations in marketing materials.
Internal Co-Branding
When more than one UConn entity (school/college, department, unit, etc.) is involved in a partnership or sponsorship, the use of multiple UConn logos is not permitted. Instead, to simplify the visual representation, the primary logo should be used alongside a listing of the involved groups.
Example of Two Schools or Colleges
Example of Two Units
Example of More Than Two Schools or Colleges
Example of More Than Two Units, Including Schools or College with Units
Example of More Than Two Schools or Colleges
Example of More Than Two Units, Including Schools or College with Units
How To Make Adjustments
When your co-branding needs exceed the examples mentioned above, please adjust the length of the separating line and center the UConn logo with the sponsoring offices. See example below.
External Co-Branding
When UConn partners with established organizations or institutions external to UConn, it is important to keep the integrity of UConn brand marks. Due to different variables and circumstances with partners and sponsorships, please reach out to Brand Partnerships and Trademark Management at licensing@uconn.edu to inquire about the creation of external co-branding.
Web-Specific Guidance
Any approved partnership logos should be displayed in a "Partnerships" section or panel that are in direct connection with an event, initiative, or program in which that partner is involved.
Third-party logos should never be included in the header of a website.
Any logos or image files used on University websites must be in a format that is accessible to assisted technology users.
Third-party logos should be equal in size to the UConn logo.
Other Considerations
When promoting a UConn event that has multiple sponsors, never create a mash-up of event logos, try to keep it organized. All sponsors should have adequate spacing around their branding. UConn branding should never appear in a mash up of logos, UConn branding will be on the marketing piece for the event, not with sponsors logos.
Before engaging in any promotional activity or co-branding opportunity that incorporates the UConn name, trademark, or other mark, units must contact the Office of University Communications at brand@uconn.edu for approval.
Third-party organizations are not permitted to use any UConn names, logos, slogans, mascots, indicia, colors, and other proprietary rights without express permission from the Office of Trademark Licensing. Please contact licensing@uconn.edu with any questions.
Example of five external partners or sponsors for an event.
If your event partners/sponsors exceeds ten logos, consider listing partners on your print pieces in text, and showcasing their logos on your web page for the event.