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Brand Standards

Social Media

Social media is an important part of how we, as a university, communicate with our students, alumni, faculty, staff, and other key audiences. Social media can help us enhance the University's reputation, increase visibility for our initiatives, engage new audiences, and promote news and accomplishments.

Take a look at the social media channels we manage:

Our essential guide for all employees who manage social networks on behalf of UConn is located below. Please review.

University Guidelines

Following the guidelines below will help social media managers develop a successful online presence and avoid potential problems.

Guide to Getting Started

Creating a social media account seems simple, but developing an effective social media presence requires careful planning, skill, and a significant amount of time. Before you get started, explore the guide below to make sure you understand all that goes into maintaining an account on behalf of UConn:

Best Practices

Social Media Resources

Here are some of our favorites tips, tricks and resources:

Social Media Policy

UConn has developed a social media policy that establishes standards for differentiating an employee's personal voice on social media from their professional connection to the University. The University fully affirms the rights of its employees to voice their own opinions and otherwise express themselves through their own personal social media accounts. This policy is not intended to and does not restrict an employee's ability to engage in all forms of lawfully protected speech on social media.

Please familiarize yourself with UConn's Social Media Policy.