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Brand Standards

Incorrect Uses

The examples below apply to all wordmarks and graphical elements throughout the institition.

The UConn Wordmark

Wrong UConn wordmark example 1

DO NOT change the font or add type to the wordmark.

Wrong UConn wordmark example 2

DO NOT stretch or distort the wordmark.

Wrong UConn wordmark example 3

DO NOT change position of any elements of the wordmark.

Wrong UConn wordmark example 4

DO NOT alter the color of any part of the wordmark.

Wrong UConn wordmark example 5

DO NOT use the wordmark on a distracting background.

Wrong UConn wordmark example 6

DO NOT frame the wordmark in a restricting box.

The UConn Wordmark Usage on Sponsorship

Example of sponsor logos good

DO use the UConn wordmark and list out the UConn sponsor departments.

Example of sponor logos good

DO use the UConn wordmark in conjunction with outside sponsors.

Example of sponsor logos bad

DO NOT use the UConn customize wordmark for sponsorship with multiple departments.

The UConn Oak Leaf and Seals

UConn Seals wrong example 1

DO NOT reproduce in any colors other than those in the approved palette.

UConn Seals wrong example 2

DO NOT overlap the official seal with other elements.

UConn Seals wrong example 3

DO NOT enclose or frame the seal in a shape or area.

UConn Seals wrong example 4

DO NOT manipulate or distort proportions.

UConn Seals wrong example 5

DO NOT knock out the seal.