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Brand Standards

Incorrect Uses

The examples below apply to all wordmarks and graphical elements throughout the institition.

The UConn Wordmark

Wrong UConn wordmark example 1

DO NOT change the font or add type to the wordmark.

Wrong UConn wordmark example 2

DO NOT stretch or distort the wordmark.

Wrong UConn wordmark example 3

DO NOT change position of any elements of the wordmark.

Wrong UConn wordmark example 4

DO NOT alter the color of any part of the wordmark.

Wrong UConn wordmark example 5

DO NOT use the wordmark on a distracting background.

Wrong UConn wordmark example 6

DO NOT frame the wordmark in a restricting box.

The UConn Oak Leaf and Seals

UConn Seals wrong example 1

DO NOT reproduce in any colors other than those in the approved palette.

UConn Seals wrong example 2

DO NOT overlap the official seal with other elements.

UConn Seals wrong example 3

DO NOT enclose or frame the seal in a shape or area.

UConn Seals wrong example 4

DO NOT manipulate or distort proportions.

UConn Seals wrong example 5

DO NOT knock out the seal.