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Brand Standards


The University's Signage Committee is committed to maintaining the integrity of the campus community and UConn's brand standards while promoting and supporting the communications needs of various campus constituents.

We encourage the use of building interiors, such as lobbies and common areas, to achieve awareness communications goals. Other opportunities such as shuttle bus advertising, Student Union tabling, and residence hall bulletin boards are options for consideration.

Please note that event-specific banners with a short duration are still considered on a case-by-case basis through the Signage Committee approval process.


Approved signage includes professionally made, designed, and printed signs to promote events will be permitted. These signs should be set up and removed in a timely fashion. Event signs should not remain on campus after the event has concluded.

Rejected signage includes hand-made, permanent sandwich boards; and directional/traffic signs will no longer be permitted.

Permitted Banners

Banners will only be permitted for the following uses:

  • Construction site communications/fencing;
  • For relocation of service, a finite period of time will be approved: for example, Mental Health Services utilized banners for a two-month period to ensure that all students on the Storrs campus knew of their new location;
  • Significant institutional events that impact a broad audience such as Homecoming, Open House, Orientation, and Commencement;
  • Temporary use to promote a significant speaker, event, or show.

Banners for the following uses will no longer be permitted:

  • Permanent banners mounted on the outside of buildings to promote a school or college;
  • Permanent banners mounted on the outside of buildings to promote programs such as learning communities; internal spaces, lobbies, etc.