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Brand Standards

Campus Wayfinding

The campus wayfinding system was developed in partnership with multiple departments including University Communications and University Planning, Design and Construction. It was created with the aim of unifying the campus environments and provide a strategic and logical information strategy to orient and direct visitors to and around the campus areas. This system builds upon the spirit of the university brand standards.

View the full manual for more extensive detail on Campus Wayfinding Guidelines.

examples of wayfinding signage

Sign Types

Fonts

Scout bold
Scout regular
Scout light
Scout light italic

Typographic Requirements

Typeface / Specs Kerning Sign Types
Scout Bold
Uppercase
+200 R
Scout Bold
Uppercase
+60 B1, B2, B3
Scout Bold
Title case
+45 B1, B2, B3, D1, D2, G, H1, J0, J1, J2, Q1a
Scout Bold
Title case
+30 J3, J4, P, Q1, Q2
Scout Regular
Title case
+45 E, H1, H2
Scout Light
Title case
+30 B1, B2, B3, D1, D2, G, H1, H2, J0, J1, J2
Scout Light
Title case
+15 D1, D2, J3, J4, L, P, Q1, Q2
Scout Light Italic
Title case
+15 Q2
Scout Light Italic
Title case
+30 J3

GENERAL NOTE: Kerning/letter spacing of all typography is to match the examples in the Construction Intent Documents which were prepared in Adobe Illustrator CS6, Version 16.0.4, with “optical” kerning and the noted numeric value(s) in the kerning/letter spacing option(s). Sign Contractor shall compare their resulting kerning/letter spacing with the examples provided and adjust accordingly. Sign Contractor and/or other users are responsible for purchasing specified typefaces.

Symbols

left arrow

Arrow Left

right arrow

Arrow Right

up arrrow

Arrow Up

parking symbol

Parking

husky dog symbol

UConn Husky

UConn Health shuttle symbol

UConn Health Shuttle

Building ID – Accessible Arrow Left

Building ID – Accessible Arrow Left

Building ID – Accessible Arrow Right

Building ID – Accessible Arrow Right

Building ID – Accessible Arrow Right

Building ID – Accessible Arrow Up

Pathway – Accessible Arrow Left

Pathway – Accessible Arrow Left

Pathway – Accessible Arrow Right

Pathway – Accessible Arrow Right

Pathway – Accessible Arrow up

Pathway – Accessible Arrow Up

Interstate 84

Interstate 84

Route 9

Route 9

Route 4

Route 4

No Skateboarding

No Skateboarding

No Rollerblading

No Rollerblading

No Outside Food

No Outside Food

No Pets

No Pets

No Bags

No Bags

No Smoking

No Smoking

No Weapons

No Weapons

No Video Cameras

No Video Cameras

No Noisemakers

No Noisemakers

Finish Schedule

PAINT TO MATCH:
Akzo Nobel 357C3, Satin Finish
REFERENCE:
Light Grey (Message Panel, Regulatory Post)

PAINT TO MATCH:
Akzo Nobel 626B1, Satin Finish
REFERENCE:
Dark Grey (Message Panel Border)

PAINT TO MATCH:
Akzo Nobel 479E4, Satin Finish
REFERENCE:
Blue (Bracket, Regulatory Message Panel, Roadway ID)

PAINT TO MATCH:
Akzo Nobel 480E5, Satin Finish
REFERENCE:
Dark Blue (Regulatory Panel Border)

PAINT TO MATCH:
Akzo Nobel White, Satin Finish
REFERENCE:
White (Pedestrian Sign Text)

PAINT TO MATCH:
3M Reflective Graphic Film 5100-100
REFERENCE:
White (Vehicular Sign Text)

PAINT TO MATCH:
3M Reflective Graphic Film 5100-72
REFERENCE:
Red (Emergency Graphic, Interstate Symbol)

PAINT TO MATCH:
3M Reflective Graphic Film 5100-85
REFERENCE:
Black (Route Symbol)

PAINT TO MATCH:
Pantone 287
REFERENCE:
Light Blue (Interstate Symbol)

PAINT TO MATCH:
3M Scotchal™ Translucent Graphic Film
REFERENCE:
White (Building ID, Door Mounted)

PAINT TO MATCH:
Pantone 485
REFERENCE:
Red (Emergency Sign Structure)

Note: PANTONE and all other Pantone trademarks are the property of Pantone LLC.