UConn’s Office of Trademark Licensing and Branding serves four primary purposes:
- Promotes UConn through licensed products and other licensing arrangements.
- Preserves UConn’s history by protecting historically significant and important trademarks.
- Protects UConn’s image and reputation through trademark usage and ensures that the only entities using our trademarks for commercial purposes have the legal right to do so.
- Profits from the sale of officially licensed merchandise and other licensing agreements, which funds various athletic and academic programs.
What is a Trademark?
A trademark is any logo, symbol, nickname, letter(s), word, slogan, or derivative that can be associated with an organization, company, manufacturer, or institution and can be distinguished from those of other entities or competitors.
Who Needs a License?
Licenses must be obtained for the use of any UConn trademark, image, or photograph used on any product sold to the general public or to campus departments and organizations. In addition, promotional licenses must be obtained by companies or organizations wanting to associate with the University through any use of its trademarks. See Resources for Vendors and Branded Merchandise for additional information.
Contact the UConn Office of Trademark Licensing and Branding:
2111 Hillside Road, Unit 1078
Storrs, CT 06269-1078