Trademark Licensing and Branding

UConn’s Office of Trademark Licensing and Branding serves four primary purposes:

  • Promotes UConn through licensed products and other licensing arrangements.
  • Preserves UConn’s history by protecting historically significant and important trademarks.
  • Protects UConn’s image and reputation through trademark usage and ensures that the only entities using our trademarks for commercial purposes have the legal right to do so.
  • Profits from the sale of officially licensed merchandise and other licensing agreements, which funds various athletic and academic programs.


Grey sweatshirt with UConn Neag School of Education printed on the left breast
Grey sweatshirt with Students Today. Huskies Forever logo printed on the back of the shirt.

What is a Trademark?

A trademark is any logo, symbol, nickname, letter(s), word, slogan, or derivative that can be associated with an organization, company, manufacturer, or institution and can be distinguished from those of other entities or competitors.

Who Needs a License?

Licenses must be obtained for the use of any UConn trademark, image, or photograph used on any product sold to the general public or to campus departments and organizations. In addition, promotional licenses must be obtained by companies or organizations wanting to associate with the University through any use of its trademarks. See Resources for Vendors and Branded Merchandise for additional information.


Contact the UConn Office of Trademark Licensing and Branding:
Kyle Muncy
2111 Hillside Road, Unit 1078
Storrs, CT 06269-1078