Incorrect Uses
The examples below apply to all wordmarks and graphical elements throughout the institition.
The UConn Wordmark
![donot-wordmark-01 Wrong UConn wordmark example 1](https://brand.uconn.edu/content/uploads/sites/14/2019/08/donot-wordmark-01.jpg)
DO NOT change the font or add type to the wordmark.
![donot-wordmark-02 Wrong UConn wordmark example 2](https://brand.uconn.edu/content/uploads/sites/14/2019/08/donot-wordmark-02.jpg)
DO NOT stretch or distort the wordmark.
![donot-wordmark-03-new Wrong UConn wordmark example 3](https://brand.uconn.edu/content/uploads/sites/14/2019/08/donot-wordmark-03-new.jpg)
DO NOT change position of any elements of the wordmark.
![donot-wordmark-04-new Wrong UConn wordmark example 4](https://brand.uconn.edu/content/uploads/sites/14/2019/08/donot-wordmark-04-new.jpg)
DO NOT alter the color of any part of the wordmark.
![donot-wordmark-05 Wrong UConn wordmark example 5](https://brand.uconn.edu/content/uploads/sites/14/2019/08/donot-wordmark-05.jpg)
DO NOT use the wordmark on a distracting backgrounds or colors outside the UConn color palette unless otherwise approved.
![donot-wordmark-06 Wrong UConn wordmark example 6](https://brand.uconn.edu/content/uploads/sites/14/2019/08/donot-wordmark-06.jpg)
DO NOT frame the wordmark in a restricting box.
The UConn Wordmark Usage on Sponsorship
![Logos-sponsor-yes Example of sponsor logos good](https://brand.uconn.edu/content/uploads/sites/14/2021/03/Logos-sponsor-yes-3.jpg)
DO use the UConn wordmark and list out the UConn sponsor departments.
![Logos-sponsor-yes2 Example of sponor logos good](https://brand.uconn.edu/content/uploads/sites/14/2021/03/Logos-sponsor-yes2.jpg)
DO use the UConn wordmark in conjunction with outside sponsors.
![Logos-sponsor-no Example of sponsor logos bad](https://brand.uconn.edu/content/uploads/sites/14/2021/03/Logos-sponsor-no-1.jpg)
DO NOT use the UConn customize wordmark for sponsorship with multiple departments.
The UConn Oak Leaf and Seals
![donots-seals01 UConn Seals wrong example 1](https://brand.uconn.edu/content/uploads/sites/14/2019/08/donots-seals01.jpg)
DO NOT reproduce in any colors other than those in the approved palette.
![donots-seals02 UConn Seals wrong example 2](https://brand.uconn.edu/content/uploads/sites/14/2019/08/donots-seals02.jpg)
DO NOT overlap the official seal with other elements.
![donots-seals03 UConn Seals wrong example 3](https://brand.uconn.edu/content/uploads/sites/14/2019/08/donots-seals03.jpg)
DO NOT enclose or frame the seal in a shape or area.
![donots-seals04 UConn Seals wrong example 4](https://brand.uconn.edu/content/uploads/sites/14/2019/08/donots-seals04.jpg)
DO NOT manipulate or distort proportions.
![donots-seals05 UConn Seals wrong example 5](https://brand.uconn.edu/content/uploads/sites/14/2019/08/donots-seals05.jpg)
DO NOT knock out the seal.