Protected Area & Minimum Size
Protected Area
The protected area around the wordmark is imperative, and ensures that no other type, graphic elements, or slogan interfere with its clarity and integrity.
X should always equal the height of the "U" in "UCONN." However, type should not be close enough to the wordmark to create confusion with custom wordmarks.
Minimum Size
The wordmark should never be reproduced smaller than one inch wide.
The UConn wordmark should be at least 15 pixels tall and a minimum resolution of 72 dpi on websites and in digital work. Preference is for even larger sizing whenever possible. Please note that custom wordmarks with more than one level of text will need to be sized up accordingly.
Oak Leaf Symbol Usage
- The oak leaf can be displayed in navy blue or black. When displayed using special print and/or fabrication techniques such as embossing or engraving, colors other than the official colors may be necessary. These colors should be the result of the requirements of the technique and they should be natural, neutral, and compatible with the official identity (e.g., silver, gold, wood grain).
- When used as an identifying mark, to ensure clarity and integrity of the symbol, it is imperative that no other graphic elements violate the protected area of 1/2 the height of the oak leaf. The oak leaf symbol should never be smaller than 3/8 of an inch.
- The oak leaf should not be used in close enough proximity to the wordmark to compromise the integrity of either element or create confusion about appropriate display of the wordmark.
- The oak leaf may not be used as a secondary logo on University stationery.
- Student organizations should refer to Student Organization Use of University Wordmarks and Logos for standards specific to their needs.
University and UConn Health Seal Usage
- The seal can be displayed in navy blue or black. When the seal is displayed using special print and/or fabrication techniques such as embossing or engraving, colors other than the official colors may be necessary. These colors should be the result of the requirements of the technique and they should be natural, neutral and compatible with the official identity (e.g., silver, gold, wood grain).
- To ensure clarity and integrity of the seal, it is imperative that no other graphic elements violate the protected area. All words and images used in proximity to the seal should be placed no closer than the distance equal to the width of its circular band.
- Also, to ensure legibility, the seal should never be smaller than the minimum size of 3/4 of an inch.
Husky Pride Logo Usage
The Pride logos are meant to be used as created with no editing or alteration. The various versions are available for download.
The logo may be used as an accent mark on promotional products, apparel, or signage. Those usages must be approved by the Office of Trademark Licensing and Branding.
- The Husky Dog may not be removed from any Pride Logo and used on its own.
- The Pride logos can be used in full color, navy, black, or with knock-out text.
- If the product using the Pride logo is for a group or club fundraiser, a UConn-licensed vendor of collegiate products must be used.
- If the product using the Pride logo is for an event, only approved sponsors of the UConn Division of Athletics may appear in words or logo on the product. If the event has non-Division of Athletics sponsors, the product may not use the pride logo.
- All product designs using the Pride logos must be reviewed by the Office of Trademark Licensing and Branding.
For more information on use of the pride logos or information on UConn-licensed vendors of collegiate product, please contact Kyle Muncy at kyle.muncy@uconn.edu.
