Font selection for copy in letters, marketing pieces, etc. is largely unrestricted. However, there are certain typefaces that do have use limitations in order to maintain brand integrity.
University of Connecticut Extended — the unique and custom typeface designed for the UConn primary wordmark, used by the University, UConn Athletics, and UConn Health. When used as part of the Brand Identity System, the words ‘UCONN,’ ‘Huskies,’ and ‘University of Connecticut’ appear in University of Connecticut Extended. In these cases, the font is considered a graphic as opposed to type.
Gotham — the typeface selected for the ‘University of Connecticut’ type in the primary wordmark, and established custom wordmarks for UConn Health, Schools, Colleges, and regional campuses. Usage of the Gotham font family is permitted on institutional communications, but is not mandated. Do not use Gotham or a look-alike font that resembles Gotham to create a personalized wordmark. To create a personalized wordmark, please contact your School or College’s communications/marketing representative or email email@example.com.
Arial — the typeface selected for personalized custom wordmarks for departments and affiliated groups. This font is editable and should be used as a complement to the wordmark system.
Outside of these minor restrictions, simply utilize discretion when choosing fonts that complement the UConn brand. Please note that when used in cases other than the wordmark, the word UConn should simply be written as ‘UConn’ not ‘UCONN’. Likewise, the words UConn Health should simply be written as ‘UConn Health’ not ‘UCONN Health’ or ‘UCONN HEALTH’.